When we talk about SEO then only two types of SEO come to our mind, On-Page SEO and Off-Page SEO, but in this article, we are going to tell you about What is Technical SEO? 9+ Technical SEO Tips to Boost Traffic.
There are three types of SEOs:
- On-Page SEO
- Off-Page SEO
- Technical SEO
But you might be surprised to know that if the Technical SEO of a site is weak then it has a bad effect on the Off-Page SEO and On-Page SEO of that site and also decreases their website ranking in the search engine.
If you want to full use of SEO, you have to confirm that Off-Page SEO and On-Page SEO, as well as the Technical SEO of your website, is very good so that your website ranks well in the search engine (Google, Bing, Yahoo, Yandex, etc.)
What is Technical SEO?
Technical SEO is a process of optimizing your website for the Crawling, Indexing, and Rendering phase to obtain a higher ranking in the search engine. With the help of technical SEO, you can help search engines to crawl and index your website without any problem in every search engine.
The main goal of technical SEO is to optimize the infrastructure of your website, It has nothing to do with your website content. Whether you put any type of content in it.
Why Technical SEO Important
Technical SEO is very important for websites to easily rank in every search engine. Today every search engine (like Google, Bing, Yahoo, and Yandex) does not like to rank websites with inferior technical SEO. The search engine does not promote these websites they are not using Technical SEO in their website because the search engine does not want to provide a bad user experience to their visitors
Today, Google and every search engine promote these websites that load quickly and provides a good user experience with responsive design. If your website has a fast loading responsive template then search engine likes to show it above in its search engine page.
In simple words, technical SEO is a must for your website to rank higher in every search engine.
It is also cover a wide range of SEO topics, including
- Mobile optimization
- Sitemap
- Crawling and Indexing
- Website speed
- SSL certificate
- Image optimization
- Internal and External links
- Website Structure
- Canonical URLs
If you are new to SEO and you don't know how it works then I highly recommended read this Technical SEO beginner's guide.
9+ Technical SEO Tips to Boost Traffic
1. Increase Website Speed
If your website loads slow and takes a long time to respond then this is a huge problem for your website you have to increase website speed by removing unwanted CSS and optimize image size.
Google will put a small penalty on your website, which means even if you have high-quality content on your website, still your website will rank lower in Search Engine Result Pages. because you have to increase your website speed to rank well in SERPs.
Use any of the following free tools to check your website speed:
- Google PageSpeed Insight
- GT Matrix
Follow these steps to Increase Website Speed:
- Optimize your website image by compressing image size under 40 KB and the image format should be JPEG and WEBP.
- Reduce Server time under 200ms
- Enable Browser caching by this step a website temporary store data in visitors system (like Mobile, PC, Laptop) so, they don't have to wait for it load every time when they visit your website.
2. Create XML Sitemap
The Sitemap is very necessary for Google to find and index your all web pages within a minute.
It is very easy to create a sitemap for your website. If you are a WordPress user then you can generate your Sitemap with the help of WordPress plugins like Yoast SEO and Google XML Sitemaps, etc
If you are a Blogger user then visit this website and put your website link and click generate the sitemap now you have successfully created your blogger website sitemap.
Once you have successfully created your website sitemap, Now you have to submit it to Google via Google Search Console and Bing via Bing Webmaster Tool.
3. Make Sure Your Website is Mobile-Friendly
Google always prefers a mobile-friendly, responsive website. if you are not using a mobile-friendly and responsive template then Google will not rank your website in search engines. So make sure your website is must mobile-friendly.
Use any of these free tools to analyze is it your website is mobile-friendly.
- Google Mobile-Friendly Test
- Bing Mobile-Friendly Test
4. Use the Main Keyword in Image ALT Text
Google can not see image content in an image so rather a google uses image metadata and Image ALT Text to determine image content.
The best practice of Image ALT Text is to use the main title or keyword in the image ALT Text.
This is the most powerful tip Image optimization is leading to improved performance of your website in search engine.
5. Use Canonical URL to Avoid Duplicate Content
The canonical URL is the best way to avoid duplicate content on your website.
A canonical tag is a path to telling every search engine that is a specific URL represents a master copy of a real page. You can use the canonical tag to prevent duplicate content from appearing on multiple URLs in search engines.
With this technique, the search engine bot thinks this is not a separate website URL this is the URL of a single website.
6. Install an SSL Certificate for your Website
Now, Google confirms that the SSL certificate is also a ranking factor.
Now it's the right time to upgrade your website with an SSL certificate if you don't have one.
If you use Blogger then you don't need to buy an SSL certificate because Blogger is a Google platform and google gives a free SSL certificate to all Blogger users permanently.
If you are a WordPress user then you have to buy an SSL certificate If you think to buy then visit the hosting website and buy a cheap SSL certificate and you are planning to buy new hosting then visit the Hostinger website it will provide a free domain with a lifetime SSL certificate with a cheap hosting plan.
7. Find and Fix All Broken Links of Your Website
If your page, ranks in search engine and there are some errors, that page is unable to working well and you don't even know about the page. It will decrease website ranking and also harm the user experience because anyone who clicks on your website page then shows an unexpected error (like 404 Not Found) this will create a bad experience in the first impression of the vision of google.
If you want to know the Broken Links of your website then you can use the following free tools.
- Broken Link Checker
- Dr. Link Checker
8. Optimize Internal Link
Internal Link is the best way to fastly indexing your webpage and gain more traffic on other articles.
If your single article rank on google and if you have already added another article link to it then another webpage also ranks well and gains more traffic.
And if you have given a link to the new article in that old article, then bots often come on the old article, The bot will get a new link, then the bot will crawl and index that new link as well.
Conclusion of What is Technical SEO? 9+ Technical SEO Tips to Boost Traffic
I hope you will understand in this article well all the Technical SEO tips and what is technical SEO. I also have given you a lot of Technical SEO Tricks. If you have any doubts about this article or there is a mistake in it, then you can tell me in the comment section, and I will solve your all problems as soon as possible.
Summerize Top 8 Technical SEO Tips to Increase Your Website Traffic:
- Increase Website Speed
- Create XML Sitemap
- Make Sure your website is Mobile-Friendy
- Use the Main Keyword in Image ALT Text
- Use Canonical URL to Avoid Duplicate Content
- Install an SSL certificate for your website
- Find and Fix all Broken Link on your website
- Optimize Internal Links
If you follow these all steps then no one can stop your page from being ranked.
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